terça-feira, 26 de fevereiro de 2008

O almoço pode ser grátis

Muito boa a reportagem "Free! Why $0.00 Is the Future of Business", publicada na edição da revista Wired. Um trecho que diz respeito às empresas de mídia (mas a matéria é muito mais abrangente): "A decade and a half into the great online experiment, the last debates over free versus pay online are ending. In 2007 The New York Times went free; this year, so will much of The Wall Street Journal. (The remaining fee-based parts, new owner Rupert Murdoch announced, will be "really special ... and, sorry to tell you, probably more expensive." This calls to mind one version of Stewart Brand's original aphorism from 1984: 'Information wants to be free. Information also wants to be expensive ... That tension will not go away.')"

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